Just in case you haven’t noticed, anything other than a desktop computer is all the rage with websites these days. In other words, mobile and tablet versions of a website are just as, if not more, important than the desktop version.
You cannot really predict what screen size that is viewing your website. So, why not create a web experience that is designed for any and every screen size? This is called Responsive Design.
As the name suggests, the site “responds” to various screen sizes based upon media queries within the CSS file. Sounds complicated, but it is not. There are a few ways that you could approach responsive design:
- you can write your own media queries based upon the screen widths to create whatever experience you’d like.
- tools can be used to create some of the responsive framework for you. The most prominent of note are Bootstrap (from Twitter) and Foundation (from Zurb).
- you can use a combination of a CSS frame (like the two listed above) and custom queries.
While I primarily use responsive design for sites these days, there are certainly instances where a mobile-specific design makes more sense. An example of this may be a very graphic-heavy site that has pertinent visitation information that people would need to access quickly on the go. Thus, you would want a very simple mobile interface that loads quickly and not be constrained by that for the main site.
Database marketing sounds intimidating. It sounds as if you really need to know how to create and manage a sophisticated database in order to execute database marketing campaign.
In reality, it only comes down to marketing to contacts within a database using some information within the database to guide the marketing efforts.
As an example, let’s say you have a contact within your database purchased “product 1″ but has not purchased “product 2″. If you query the database and find out that the those that purchase “product 1″ are very likely to purchase “product 2″, then you can market to that contact with product benefits of “product 2″. That is database marketing.
Don’t be intimidated by database marketing, embrace the fact that you will have more confidence in your marketing efforts because data is driving the strategy.
Social media is prolific within the business world. Still, businesses are struggling to capitalize or manage their online presence in such a way that reinforces their brand. One way that there is a little bit of a disconnect is how businesses speak about themselves and, with social media, directly to their customers.
I have a scale of online tonality that adhere to for most clients (of course, there are always exceptions to the rule). What it comes down to is the medium itself and the goals of the client. Let me breakdown just a few common online content channels, starting with a website.
This should be the most professional of the bunch since it is centered around commerce, in some form. Therefore, the site must convey legitimacy. Just because it should be professional does not mean that it cannot also be conversational and approachable in the content. In fact, I would recommend a little personality to the copy and images.
While this is located within a company website (or should be for SEO purposes), a blog should be treated differently than the main website content. I think that a company blog should be a mixture of professionalism and company culture. Depending on the company, this could mean that some blog posts are more like white papers or case studies while others show photos of fun life around the office.
This one is probably the hardest for companies to know what to do with. Part of the reason for this confusion is the face that Facebook is for people to interact with other people, not businesses. Therefore, the way that your company interacts with the public on Facebook should have a personality and be real with less jargon. It can be fun while still driving people to your brand. Giving people an excuse to share your items (posts, contests, photos) exponentially extends the reach of your brand.
Twitter is definitely used by brands but it is also a place for just a whole lot of spam. In terms of tonality, take this as far as you can within twitter in order to cut through the hundreds of posts that everyone gets an hour. A few things to keep in mind with twitter are to be funny, frequent, responsive and be good at brief calls-to-action.
As anyone knows that has been a part of the advertising/design business, projects (usually many) happen in tandem. This is a good thing to be adaptive and responsive to client needs but this is a bad thing for trying to juggle it all. What it comes down to is effective project management systems in place to handle this.
This doesn’t mean that everyone from the designer to the executives need to be awesome at project management. This means that there should be systems in place to handle this for you. What it comes down to for me is finding the right project management platform for the organization, the right systems for the organization and resources that are able to respond to projects and project timelines.
There are a TON of options out there for software so let me share a few project management platforms that I have used:
1. MS Project
This is the standard for PMs to use. While this is robust, it is also kind of a pain. If you love excel, you will love this. One major flaw is the lack of access to the project other than just the project manager since it is not web-based. Conclusion: your creative staff won’t use it and therefore if you have an organization that has only one or a few people doing PM on a regular basis, this may work. In addition, this was made for larger projects and not small to mid-sized projects.
This is at the opposite end of the spectrum from MS Project. Simplicity and multiple active clients/projects are this platform’s sweet spot. Conclusion: I would highly recommend this web-based platform (access anywhere) for those that deal with a lot of multiple clients and projects at the same time where the client needs access to the project or files. It is really easy to use though does not have native gantt charts or the level of detail needed for the more robust projects.
I used this platform my business. It has some really nice features that could be expansive or simple, as the project needed. Conclusion: a good all-around web-based platform (access anywhere). While it was relatively easy to use, it did have quite a few steps for everything and therefore took more time than I liked to manage.
4. Thrive Solo
I haven’t actually used this for clients but I gave it a test drive. Hands down, this is the best-looking PM tool out there. Conclusion: this is a simple online tool that has all you need for a small shop. I would use it.
Brach Design, a modern architecture client based in Salt Lake City Utah, asked me to do photography for their residential properties that they have designed. After doing the architectural photography, we submitted various photos to a publications throughout the country to be published in print and online. The example below happen after we submitted the photos that they requested. After I submitted our photos, they said that our photos were better than the ones they already commissioned for their cover and asked if they could use them for the cover. That was awesome.
Please click on the photos below to see sample images.
I like the use of numbers within design. Both the actual numbers and the written numbers together can create a balance that are not only fun to work with but are also a lot easier to remember. As you know, one of the goals in design for marketing is to be memorable. Can we make a collective decision to avoid any more basic use of numbers in design or use of numbers within words like se7en? Low-hanging fruit people.
Have fun with numbers…they need not be overlooked in the design process.
We are proud to launch a new website for Sage Environmental, an environmental assessment agency located in Salt Lake City. With governmental and private-sector clients, Sage Environmental has an interesting clientele that spans throughout the west coast. Projects of theirs range from airports, new railways to risk assessment for just about anything.
Wold Creative Group has created a search engine optimized (SEO) website for Sage Environmental with a couple of goals in mind; increase traffic through a SEO site and to improve their brand presence to translate site visitors into potential clients. Not to brag or anything, (ok, just a little bragging going on here), but we think we did OK.
Click here to check it out.
Located at the mouth of Zion National Park, the Desert Pearl Inn is a modern take on the hotel experience. The details of the inn are exquisite. From the high ceilings to the wood framework of the inn coming from reclaimed railroad ties. Surrounded by rough red rock, the clean lines of the Desert Pearl Inn create a juxtaposition of old and new, rough and modern that allows you to experience Zion National Park while in ultimate comfort.
Wold Creative Group is working with them on various elements which all could benefit from solid photography. We recently completed a photoshoot at the Desert Pearl Inn. Check it out their website here (we did not design this site by the way).
happy earth day!
website hosting and their associated servers and network devices require an extraordinary amount of energy. we are proud to announce that our website is now 100% wind powered. no, we don’t have tiny wind turbines running web servers, rather, every bit of energy used up powering our website is purchased using wind power.
another excited announcement is that our clients can do this too. not only are we 100% wind powered but we now offer hosting to our clients that is wind powered as well. let us waste less while we market more.